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Travel Apps

Paid Media Case Studies

We're the small business paid advertising specialists. Check out some of the successful campaigns we've run; Everything from small businesses looking to grow their online sales with a good chunk of marketing spend, to smaller start-ups seeking a cost-effective solution to generate leads. 

Google Ads Success Stories
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Body Moksha Physical Therapy 
With a generous ad budget, this client was facing an issue with poor quality leads. Wrong calls, unqualified leads, and high cost per acquisition was plaguing Body Moksha's Google Ads approach until we took over the account.  
201%
Increase in Lead Generation
42.3%
Cut in Cost Per Acquisition
How We Did It:
  • Extensive Keyword Research: By understanding the market in which BMPT was competing in, we were able to position the client's ads in a unique manner and restructured the way in which the budget was being spent. 
  • Niche Location & Hourly Targeting: Through the careful analysis of user behavior and conversion / retention rates, our team was able to reach the target consumers within specific locations that typically had higher conversion rates. 
  • Daily Optimizations: We run your ads like it's OUR money being spent. By checking in on this clients account every day, we were able to refine search terms and keywords daily to ensure we were brining in the intended customer with every click. 
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Play It Again Sports - Livingston, NJ
Having opened just 1.5 years before we took over this account, Play It Again Sports in Livingston, NJ entrusted us to lead them to their biggest month in sales wince opening. 
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How We Did It:
  • Optimized Conversion Actions: By analyzing consumer behavior and conversion trends, our team set up this Ad account to be optimized for consumer actions that typically lead to higher purchase values. 
  • Niche Ad & Keyword Groups: Due to the nature of the business, we understood the key in guiding this client's ad account to success would heavily rely on targeting niche keywords with high click through rates and high purchase intent.  
  • Multi-Channel Approach: Marketing on Google was just half of the battle with driving sales for PIAS. By advertising on Facebook & Instagram as well, our team was able to create top of funnel and bottom of funnel ads to create brand awareness campaigns that eventually lead to sales. 
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Peak Performance Care
For an account that was looking to insulate ad spend after being managed poorly by a previous agency, our team was able to step in and shed fat while generating consistent leads of higher quality. 
33%
Cut in Wasteful Ad Spend
2x
More Qualified Leads
How We Did It:
  • Optimized Landing Pages: To better increase conversion rates, our specialists narrowed in on the copy of both ads and landing pages. Through improved design and structure, our ads saw a better conversion rate and increase in more qualified leads.  
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